Social Media

Social media builds communities.

 

Building your brand involves connecting your audience with a larger community. Social media provides an excellent platform for people interested in a brand to connect not just with the brand but also with other individuals. For instance, if your Mom only has five friends on Facebook, but she follows every update on the “50 Shades of Grey” Facebook page. By creating engaging posts and great content, social media becomes one of the most important tools in a marketer’s arsenal. It envelops users in the loving embrace of a community bigger than themselves but in which they play a role, and this makes them more likely to engage with the brand in terms of using or buying.

 

Social media is a microscope into the petri dish of user feedback.

 

Social media has become a popular platform for customers to express their opinions, whether positive or negative. For instance, you might have tweeted about your great dining experience at a restaurant or complained about a flight. By implementing an effective monitoring strategy, companies can keep track of their mentions and respond promptly, either by resolving issues or simply acknowledging customers' feedback. Social media is particularly advantageous for industries where public image is crucial, as it allows marketers to tap into customers' sentiments and convert negative feedback into positive brand advocacy.

 

Social media lets customers, whom you might never have known how to reach, find you.

 

Imagine that you are managing Pinterest for your brand, creating and sharing excellent content. One day, a user starts browsing through the feed of the people they follow to find new content for their "wedding" board. As they scroll, they come across a pin that you posted, showcasing your brand's wedding planning services. Intrigued, the user re-pins the pin, and before you know it, they become a customer. This is just one example of how social media can work like magic in attracting new customers to your brand. By using social media as a marketing tool, you can reach a diverse audience and attract customers who might have never found out about your brand otherwise.